Literaturnachweis - Detailanzeige
Autor/in | Fiske, Edward B. |
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Titel | The Marketing of the Colleges. |
Quelle | In: Journal of the National Association of College Admissions Counselors, 24 (1980) 1, S.25-29 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Admission Criteria; Admissions Counseling; College Admission; College Bound Students; Enrollment; High School Students; Higher Education; Marketing; Student Recruitment |
Abstract | As enrollments dwindle and competition for tuition-paying students intensifies, more and more colleges and universities are resorting to hard-sell strategies which in some cases impinge upon the traditional standards and canons of higher education. (Author) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |