Literaturnachweis - Detailanzeige
Autor/in | Starace, Melissa D. |
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Titel | Cultivating Models of Success |
Quelle | In: CURRENTS, 38 (2012) 8, S.48-52 (5 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Educational Finance; Alumni; Community Colleges; Success; Models; Institutional Advancement; Fund Raising; Public Relations; Outreach Programs; Financial Support; Change Strategies; Organizational Change; Performance Factors; Program Effectiveness |
Abstract | Community colleges are often viewed as the gateway to higher education as well as institutions that can rapidly prepare students to enter the workforce. Yet, in spite of widespread acclaim for their effectiveness and success, community colleges have done very little to garner volunteer and financial support from their alumni. Admittedly, many community college leaders have not invested institutional resources into cultivating former students as an engaged alumni community. This lack of investment has left community college alumni with little, if any, affinity to their alma mater or idea as to their role as alumni. As a new decade unfolds, community colleges throughout the country are beginning to engage alumni as donors and advocates who can testify to the value of a community college education. Community colleges today face external and internal challenges. On the external side, they face diminishing financial support from state and local funding sources such as school districts and county governments, their historical funding streams. On the internal side, the leaders of community colleges resist tuition increases to make up for funding shortfalls for fear of restricting access to the students they serve. As a result of these financial pressures, institutional leaders are actively seeking new revenue streams from nontraditional sources, including community philanthropists, corporate and government grants and earmarks, and special events. Community colleges recognize the success that four-year institutions have had in securing alumni support of institutional priorities and are now determining how they can achieve similar success. As the student population becomes more mobile and advancement programs respond to this changing dynamic, the author encourages both community college and other higher education advancement professionals to explore one another's programs and to be open to learning from them. They may be surprised by what they can learn from each other. (ERIC). |
Anmerkungen | Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |