Let's Get Together: More Institutions Are Including Alumni Engagement in Campaign Goals

Autor/in	Scully, Maura King
Titel	Let's Get Together: More Institutions Are Including Alumni Engagement in Campaign Goals
Quelle	In: CURRENTS, 38 (2012) 3, S.28-33 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Fund Raising; Alumni; Foreign Countries; Alumni Associations; Volunteers; Goal Orientation; California; Canada; District of Columbia; Florida; Massachusetts; United Kingdom; United States; Washington + Suchen Sie Ihr Suchwort? Fundraising; Spendensammlung; Ausland; Absolventenbetreuung; Freiwilliger; Zielorientierung; Zielvorstellung; Kalifornien; Kanada; Master-Studiengang; Großbritannien; USA
Abstract	A growing number of U.S. institutions are recognizing the importance of reaching out to and involving alumni in meaningful ways--so much so that it's encoded as a specific campaign goal. But, like fundraising goals, alumni engagement goals are not realized easily, overnight, or just because they're committed to paper. Lasting engagement takes careful planning and hard work. And since engagement can mean different things at different institutions, it's critical that institutions are clear about why they are setting an alumni engagement goal, what they will measure, and how they will capture the information. According to Marie Earl, an alumni strategy consultant at the University of British Columbia (UBC), focusing on engagement is a great way to add value to the institution, demonstrate relevance, and get some really great results for alumni all at the same time. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10