Author Affiliation Index: A New Approach to Marketing Journal Ranking

Autor/inn/en	Pan, Yue; Chen, Carl R.
Titel	Author Affiliation Index: A New Approach to Marketing Journal Ranking
Quelle	In: Marketing Education Review, 21 (2011) 3, S.275-287 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008210306
Schlagwörter	Scholarship; Faculty Publishing; Academic Discourse; Marketing; Writing for Publication; Publish or Perish Issue; Periodicals; Scaling; Computation; Reputation; Productivity; Faculty College Relationship; Evaluation Methods; Pattern Recognition; Authors + Suchen Sie Ihr Suchwort? Scholarships; Stipendium; Discourse; Diskurs; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Scale construction; Skalenkonstruktion; Produktivität; Mustererkennung; Author; Autor; Autorin
Abstract	Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthor-ship patterns across journals. Advantages of the AAI approach and its implications are discussed. (Contains 5 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10