Assessment Matters: Moving beyond Surveys

Autor/inn/en	Wise, Vicki L.; Barham, Mary Ann
Titel	Assessment Matters: Moving beyond Surveys
Quelle	In: About Campus, 17 (2012) 2, S.26-29 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1086-4822
DOI	10.1002/abc.21077
Schlagwörter	Learner Engagement; Research Methodology; Test Validity; Response Style (Tests); Social Desirability; Change Strategies; Student Attitudes; Response Rates (Questionnaires); Student Surveys; Best Practices; Experimenter Characteristics; Research Problems + Suchen Sie Ihr Suchwort? Research method; Forschungsmethode; Testvalidität; Antwortverhalten; Soziales Bedürfnis; Lösungsstrategie; Schülerverhalten; Antwortkontrolle; Schülerbefragung; Forschungskritik
Abstract	The August 16, 2011, "Chronicle of Higher Education" article "Want Data? Ask Students. Again and Again" by Sara Lipka posits that in higher education there is a culture of oversurveying students and too often relying on surveys as the main, or only, way of assessing the impact of programs and services on student satisfaction and learning. Because of this, students are experiencing survey fatigue, resulting in lower response rates and data of questionable validity. According to the American Association for Public Opinion Research, "A low cooperation or response rate does more damage in rendering a survey's results questionable than a small sample, because there may be no valid way scientifically of inferring the characteristics of the population represented by nonrespondents." Students who choose to respond to a survey even though they are not motivated to engage in the survey process may respond in either socially desirable ways or quickly and without much thought. In this article, the authors share their suggestions for encouraging student engagement in the assessment process and increasing the validity of the data collected. (ERIC).
Anmerkungen	Wiley Periodicals, Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10