Evaluation of Children's After-School Programs in Taiwan: FAHP Approach

Autor/inn/en	Lee, Amy H. I.; Yang, Chih-Neng; Lin, Chun-Yu
Titel	Evaluation of Children's After-School Programs in Taiwan: FAHP Approach
Quelle	In: Asia Pacific Education Review, 13 (2012) 2, S.347-357 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1598-1037
DOI	10.1007/s12564-011-9202-9
Schlagwörter	Teacher Qualifications; After School Programs; Social Structure; Marketing; Foreign Countries; Questionnaires; Parents; Computation; Parent Attitudes; Parent School Relationship; Interpersonal Communication; Counseling; Fees; Geographic Location; Administrator Attitudes; Program Effectiveness; Taiwan + Suchen Sie Ihr Suchwort? Lehrqualifikation; After school education; After-school programs; Program; Programs; Programme; Außerschulische Jugendbildung; Programm; Sozialstruktur; Ausland; Fragebogen; Eltern; Elternverhalten; Parent-school relationship; Parent school relationships; Parent-school relationships; Parent-school relation; Parent school relation; Eltern-Schule-Beziehung; Interpersonale Kommunikation; Counselling; Beratung; Gebühren; Studiengebühren
Abstract	The need of after-school programs has become urgent for school-age children in many industrialized countries due to social structure changes. This research develops a hierarchical framework to evaluate after-school programs from two distinct aspects--service quality from parents' perspectives and marketing strategy from operators' perspectives--each aspect respectively associated with five mutually independent criteria. Two different questionnaire surveys are conducted respectively to parents and providers in Hsinchu, Taiwan based on pairwise comparison on Saaty's nine-point scale. Fuzzy analytic hierarchy process is then employed to calculate the relative importance of the criteria under each aspect. The results show that the top three concerns from parents' perspectives are communication and attentiveness, teacher qualification and counseling, and fee and location, whereas the top three concerns from operators' perspectives are promotion, price, and product. Our findings reveal a consistency between the concerns of parents and of operators, but the important rankings from the two perspectives are not exactly the same, implying that the parents and the operators do have somewhat different viewpoints in evaluating the after-school programs. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10