Commercializing College: An Analysis of College Representations during Bowl Games

Autor/inn/en	Tobolowsky, Barbara F.; Lowery, John Wesley
Titel	Commercializing College: An Analysis of College Representations during Bowl Games
Quelle	In: International Journal of Educational Advancement, 6 (2006) 3, S.232-242 (11 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1744-6503
DOI	10.1057/palgrave.ijea.2150018
Schlagwörter	School Holding Power; Student Attitudes; College Students; Higher Education; Marketing; Team Sports; Public Relations; Expectation; Mass Media Effects; Advertising + Suchen Sie Ihr Suchwort? Schülerverhalten; Collegestudent; Hochschulbildung; Hochschulsystem; Hochschulwesen; Mannschaftssport; Public relation work; Öffentlichkeitsarbeit; Expectancy; Erwartung; Werbung
Abstract	College expectations play an important role in students' success at an institution. Braxton et al. (1994) found that if expectations are met, students are more likely to persist than if they are unmet. One potential contributor to college expectations is media (Tobolowsky, 2001). Prior research concludes that colleges that play in bowl games experience application spikes. However, there has been little research on the institution-produced public service announcements (PSAs) that air during those games and may contribute to the college expectations of entering students. This study analyzes the campus PSAs in 27 bowl games over two years, 2003-2004 and 2004-2005, to better understand the college portrait in these unique media offerings. (As Provided).
Anmerkungen	Palgrave Macmillan Ltd. Brunel Road, Houndmills, Bassingstoke, Hampshire, RG21 6XS, UK. Tel: +44-1256-357893; Fax: +44-1256-328339; e-mail: subscriptions@palgrave.com; Web site: http://www.palgrave-journals.com/ijea/index.html
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10