Attributes Used to Promote Adult Continuing Education Degree Programs in a Metropolitan Newspaper

Autor/inn/en	Solan, Ann M.; Gambescia, Stephen F.
Titel	Attributes Used to Promote Adult Continuing Education Degree Programs in a Metropolitan Newspaper
Quelle	In: Journal of Continuing Higher Education, 58 (2010) 2, S.73-84 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0737-7363
Schlagwörter	Community Colleges; Continuing Education; Teaching Methods; Adult Education; Higher Education; Two Year Colleges; Postsecondary Education; Lifelong Learning; Administrators; Prior Learning; Adult Students; Professional Development; Individual Development; Occupational Mobility; Career Development + Suchen Sie Ihr Suchwort? Community college; Community College; Weiterbildung; Teaching method; Lehrmethode; Unterrichtsmethode; Adult; Adults; Education; Adult basic education; Adult training; Erwachsenenbildung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Post-secondary education; Tertiäre Bildung; Life-long learning; Lebenslanges Lernen; Vorkenntnisse; Student; Students; Erwachsenenalter; Studentin; Schüler; Schülerin; Individuelle Entwicklung; Berufliche Mobilität; Berufsentwicklung
Abstract	Commentators in the profession are asking why adult continuing education students seem preoccupied over getting "a good grade" and "finishing school quickly" rather than pausing to consider how the teaching/learning process helps their personal growth and valuing learning for learning's sake. The purpose of this study was to identify, categorize, and analyze attributes used in print advertisements to promote adult continuing education degree programs. We identified the range of attributes used by four-year universities and colleges in their print advertising during a nine-year period, thereby determining a typology of attributes and accounting for the number of times each attribute appeared. The study shows that expediency, flexibility, and convenience are by far the most prominent features attributes used to market adult continuing education degree programs, far outdistancing personal growth and professional development benefits attributes and developing an affinity for learning for learning's sake. Implications for practice are provided. (Contains 2 tables and 1 figure.) (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10