A Cross-Cultural Study of Reference Point Adaptation: Evidence from China, Korea, and the US

Autor/inn/en	Arkes, Hal R.; Hirshleifer, David; Jiang, Danling; Lim, Sonya S.
Titel	A Cross-Cultural Study of Reference Point Adaptation: Evidence from China, Korea, and the US
Quelle	In: Organizational Behavior and Human Decision Processes, 112 (2010) 2, S.99-111 (13 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0749-5978
DOI	10.1016/j.obhdp.2010.02.002
Schlagwörter	Asians; Cross Cultural Studies; Cultural Differences; Foreign Countries; Questionnaires; Experiments; China; South Korea; United States + Suchen Sie Ihr Suchwort? Asian; Asiat; Asiatin; Asiaten; Asiate; Cultural comparison; Kulturvergleich; Kultureller Unterschied; Ausland; Fragebogen; Erprobung; Korea; Republik; USA
Abstract	We examined reference point adaptation following gains or losses in security trading using participants from China, Korea, and the US. In both questionnaire studies and trading experiments with real money incentives, reference point adaptation was larger for Asians than for Americans. Subjects in all countries adapted their reference points more after a gain than after an equal-sized loss. When we introduced a forced sale intervention that is designed to close the mental account for a prior outcome, Americans showed "greater" adaptation toward the new price than their Asian counterparts. We offer possible explanations both for the cross-cultural similarities and the cross-cultural differences. (Contains 5 figures and 7 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10