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Autor/inn/enCory, Suzanne N.; Mullen, Ellen Wall; Reeves, Thomas Edward
TitelHispanic College Students' Perceptions of Members of Business Occupations: An Exploratory Study
QuelleIn: Journal of Education for Business, 85 (2010) 3, S.125-131 (7 Seiten)Infoseite zur Zeitschrift
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0883-2323
SchlagwörterIndividual Characteristics; Student Attitudes; Ethnicity; Marketing; Accounting; White Students; Teaching Methods; Hispanic American Students; Business; Careers; College Freshmen; Statistical Analysis; Banking
AbstractThe authors explored freshmen Hispanic and non-Hispanic White student perceptions of the members of three different business occupations: bankers, accountants, and marketing managers. Using "t" tests, some differences were found between the two ethnic groups regarding perceived individual characteristics of members of the occupations, but the application of a supervised learning technique to identify the ethnicity of respondents, based on these results, was not successful. Chi-square tests indicated that student responses were often related to whether they knew someone practicing the occupation. The authors offer suggestions for helping students obtain a more accurate understanding of bankers, accountants, and marketing managers. (Contains 5 tables and 2 figures.) (As Provided).
AnmerkungenHeldref Publications. 1319 Eighteenth Street, NW, Washington, DC 20036-1802. Tel: 800-365-9753; Tel: 202-296-6267; Fax: 202-293-6130; e-mail: subscribe@heldref.org; Web site: http://www.heldref.org
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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