Considerations for Marketing the Health Education Specialist to Employers

Autor/inn/en	Gambescia, Stephen F.; Cottrell, Randall R.; Capwell, Ellen; Auld, M. Elaine; Conley, Kathleen Mullen; Lysoby, Linda; Goldsmith, Malcolm; Smith, Becky
Titel	Considerations for Marketing the Health Education Specialist to Employers
Quelle	In: American Journal of Health Education, 40 (2009) 4, S.231-235 (5 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1932-5037
Schlagwörter	Health Education; Personnel Selection; Marketing; Specialists; Surveys; Employment; Futures (of Society) + Suchen Sie Ihr Suchwort? Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Personalauswahl; Personalentscheidung; Survey; Umfrage; Befragung; Dienstverhältnis; Future; Society; Zukunft
Abstract	The Coalition of National Health Education Organizations (CNHEO) established a task force in 2003 to design a marketing plan to promote the health education profession. Task force members decided that before developing a full-scale marketing plan to reach employers, they should learn more about employers' current knowledge and attitudes regarding health educators and their current and anticipated hiring practices. Few previous studies had examined these questions and no known formal market research of employers' knowledge, attitudes or beliefs about health educators existed. Hezel Associates produced a market research report in July 2007 on behalf of four sponsoring health education profession member organizations of the CNHEO, and the National Commission for Health Education Credentialing, Inc. This survey enabled collection of current and potential employers' knowledge and attitudes about health educators, the profession and hiring practices. This paper presents the task force's background work, major findings from the employer survey, implications for the profession and future challenges to marketing the profession. (Contains 1 figure.) (As Provided).
Anmerkungen	American Alliance for Health, Physical Education, Recreation and Dance. 1900 Association Drive, Reston, VA 20191. Tel: 800-213-7193; Fax: 703-476-9527; e-mail: info@aahperd.org; Web site: http://www.aahperd.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10