Social Networking as an Admission Tool: A Case Study in Success

Autor/inn/en	Hayes, Thomas J.; Ruschman, Doug; Walker, Mary M.
Titel	Social Networking as an Admission Tool: A Case Study in Success
Quelle	In: Journal of Marketing for Higher Education, 19 (2009) 2, S.109-124 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
Schlagwörter	Higher Education; Case Studies; Social Networks; College Admission; Computer System Design; Network Analysis; Use Studies; Technology Uses in Education; Online Systems; Student Recruitment; Performance Factors + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Case study; Fallstudie; Case Study; Social network; Soziales Netzwerk; Hochschulzugang; Hochschulzulassung; Zulassung; Netzplantechnik; Benutzerschulung; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Online; Leistungsindikator
Abstract	The concept of social networking, the focus of this article, targets the development of online communities in higher education, and in particular, as part of the admission process. A successful case study of a university is presented on how one university has used this tool to compete for students. A discussion including suggestions on how to enhance the success of this tool in your recruitment process is also provided. (Contains 3 tables and 4 figures.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10