Media Relations for Health Educators: The Inside Story about the News Media

Autor/inn/en	Barnes, M. D.; Giles, M.; Neiger, B. L.; Thomsen, S.; Thackeray, R.
Titel	Media Relations for Health Educators: The Inside Story about the News Media
Quelle	In: American Journal of Health Education, 34 (2003) 2, S.72-77 (6 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1932-5037
Schlagwörter	Health Education; Public Health; Mass Media Use; News Media; Mass Media Effects; Guides; Information Dissemination; Social Values + Suchen Sie Ihr Suchwort? Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Gesundheitswesen; Mediennutzung; Nachrichtenwesen; Handbuch; Leitfaden; Informationsverbreitung; Sozialer Wert
Abstract	The practice of using mass media in public health education practice is increasing. However, the challenges most health educators face in using the news media include either not knowing how to access the media or feeling a sense of ambivalence due to the risk of being misquoted or misrepresented. Developing an appreciation for the motivations and purposes of the news media is the responsibility of health educators and serves an important basis for successfully dealing with the media. Specifically, this article identifies the environment, operating elements, and standards of the news media; explains how to contact the right media representative; and presents guidelines for dealing with the media. (As Provided).
Anmerkungen	American Alliance for Health, Physical Education, Recreation and Dance. 1900 Association Drive, Reston, VA 20191. Tel: 800-213-7193; Fax: 703-476-9527; e-mail: info@aahperd.org; Web site: http://www.aahperd.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10