Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay

Autor/inn/en	Grabe, Maria Elizabeth; Yegiyan, Narine; Kamhawi, Rasha
Titel	Experimental Evidence of the Knowledge Gap: Message Arousal, Motivation, and Time Delay
Quelle	In: Human Communication Research, 34 (2008) 4, S.550-571 (22 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0360-3989
DOI	10.1111/j.1468-2958.2008.00332.x
Schlagwörter	Motivation; Mass Media Effects; News Media; Arousal Patterns; Stimulation; Stimuli; Statistical Analysis; Learning Processes; Communication Research + Suchen Sie Ihr Suchwort? psychologische; Motivation (psychologisch); Nachrichtenwesen; Anreizsystem; Statistische Analyse; Learning process; Lernprozess; Kommunikationsforschung
Abstract	This study experimentally tested the knowledge gap from an information processing perspective. Specifically, knowledge acquisition was investigated under conditions of medium and low news message arousal, with time delay. Results show the persistence of a knowledge gap, particularly for low arousing messages. In fact, at low levels of message arousal, the gap is larger than at medium levels of arousal. Some existing research suggests that message salience explains the knowledge gap. Findings from this study show that information processing aptitude may also be a significant factor. Measures of several dimensions of participant motivation to cognitively engage with news messages were added as covariates to statistical analyses. These were found not to affect the knowledge gap outcomes in this data set. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10