Literaturnachweis - Detailanzeige
| Autor/inn/en | Murphy-Hoefer, Rebecca; Hyland, Andrew; Higbee, Cheryl |
|---|---|
| Titel | Perceived Effectiveness of Tobacco Countermarketing Advertisements among Young Adults |
| Quelle | In: American Journal of Health Behavior, 32 (2008) 6, S.725-734 (10 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1087-3244 |
| Schlagwörter | Smoking; Young Adults; Advertising; Health Promotion; Program Effectiveness; College Students; Surveys; Social Attitudes; Health Behavior; Risk; Propaganda; Industry; Emotional Response; Humor; Student Attitudes Rauchen; Young adult; Junger Erwachsener; Werbung; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Collegestudent; Survey; Umfrage; Befragung; Social attidude; Soziale Einstellung; Health behaviour; Gesundheitsverhalten; Risiko; Industrie; Emotionales Verhalten; Humoristische Darstellung; Schülerverhalten |
| Abstract | Objectives: To measure relative effectiveness of tobacco countermarketing advertisements by category and emotive execution style among young adults. Methods: Participants (n = 1011) from 2 US 4-year colleges, one southern and one northern were surveyed before and after viewing advertisements in one of 3 categories: social norms, health consequences, or tobacco industry manipulation and with 4 emotive execution styles: drama, testimonial (negative emotive) and humor, sarcasm (positive). Results: Health consequences and negative emotive advertisements were rated significantly most persuasive. Conclusions: This is the first study to support the effectiveness of tobacco countermarketing advertisements emphasizing the negative emotive health consequences of smoking among young adults. (As Provided). |
| Anmerkungen | PNG Publications. P.O. Box 4593, Star City, WV 26504-4593. Tel: 304-293-6988; Fax: 304-594-0570; Web site: http://www.ajhb.org/subscription.htm |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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