Using Real-World Standards to Enhance Students' Presentation Skills

Autor/inn/en	Pittenger, Khushwant K. S.; Miller, Mary C.; Mott, Joshua
Titel	Using Real-World Standards to Enhance Students' Presentation Skills
Quelle	In: Business Communication Quarterly, 67 (2004) 3, S.327-336 (10 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1080-5699
DOI	10.1177/1080569904268084
Schlagwörter	Graduate Students; Business Communication; Communication Skills; Surveys; Higher Education; Instructional Effectiveness; Speech Skills; Employer Attitudes; Student Attitudes; Standards; Competency Based Education; Intervention; Ohio + Suchen Sie Ihr Suchwort? Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Unternehmenskommunikation; Kommunikationsstil; Survey; Umfrage; Befragung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Unterrichtserfolg; Mündliche Leistung; Sprachfertigkeit; Arbeitgeberinteresse; Schülerverhalten; Standard; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode
Abstract	In countless surveys, employers, graduate students, academicians, and others continue to list oral and written communication among the most critical skills needed by business students today (Hynes & Bhatia, 1996; Maes, Weldy, & Icenogle, 1997; Plutsky, 1996; Wardrope, 2002). The Association to Advance Collegiate Schools of Business (AACSB) International (2004) continues to recognize the importance of communication skills in its latest standards. Not surprisingly, Wardrope (2002) found that a communication course was required at 76% of the institutions surveyed. The debate is not about the value of a business communication course but about its effectiveness. It seems critical to decipher how best to teach the necessary communication skills to business students to meet real-world standards. This article describes the efforts of a small, Midwest university to enhance the effectiveness of its business communication course by adopting such standards to gauge the oral presentation skill mastery of its students. (Contains 3 tables.) (ERIC).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10