Persuasion as a Dynamic, Multidimensional Process: An Investigation of Individual and Intraindividual Differences

Autor/inn/en	Murphy, P. Karen; Alexander, Patricia A.
Titel	Persuasion as a Dynamic, Multidimensional Process: An Investigation of Individual and Intraindividual Differences
Quelle	In: American Educational Research Journal, 41 (2004) 2, S.337-363 (27 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0002-8312
Schlagwörter	Persuasive Discourse; Reading Materials; Individual Differences; Undergraduate Students; Beliefs; Student Interests; Knowledge Level; Student Reaction + Suchen Sie Ihr Suchwort? Persuasion; Persuasive Kommunikation; Individueller Unterschied; Belief; Glaube; Studieninteresse; Wissensbasis; Schülerkritik
Abstract	Persuasion is an interactive process through which a given message alters individuals' perspectives by changing the knowledge, beliefs, or interests that underlie those perspectives. Although persuasion is seen as central to effective teaching and learning, there is still much to understand about the characteristics of learners, texts, and tasks that result in such changes. In this study, persuasion was tested as undergraduates read three compelling, popular-press texts on varied topics. Differences across and within readers were examined by means of multivariate and path analytic techniques. Texts written to persuade did, in fact, change readers' knowledge, beliefs, and interest, and preexisting differences in knowledge, beliefs, and interest directly and indirectly influenced the degree of change. Furthermore, different texts elicited varied levels of knowledge, beliefs, and interest in individual readers. (Contains 2 figures, 4 tables, and 3 footnotes.) (Author).
Anmerkungen	American Educational Research Association. 1230 17th St. NW, Washington, DC 20036-3078. Tel: 202-223-9485; Fax: 202-775-1824; e-mail: subscriptions@aera.net; Web site: http://www.aera.net.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10