Changes in Adolescent Cigarette-Brand Preference, 1989 to 1996

Autor/inn/en	Kaufman, Nancy J.; Castrucci, Brian C.; Mowery, Paul; Gerlach, Karen K.; Emont, Seth; Orleans, C. Tracy
Titel	Changes in Adolescent Cigarette-Brand Preference, 1989 to 1996
Quelle	In: American Journal of Health Behavior, 28 (2004) 1, S.54-62 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1087-3244
Schlagwörter	Adolescents; Smoking; Advertising; Demography; Case Studies + Suchen Sie Ihr Suchwort? Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Rauchen; Werbung; Demografie; Case study; Fallstudie; Case Study
Abstract	Objective: To understand changes in cigarette-brand choice by adolescents in the context of demographic differences and advertising. Methods: Data from 3 nationally representative cross-sectional surveys of adolescents were analyzed. Results: Marlboro, Camel, and Newport brand cigarettes accounted for over 80% of the cigarettes usually bought by adolescents in 1989, 1993, and 1996. Between 1989 and 1996, Marlboro and Camel market shares changed little, whereas preference for Newport doubled among white and Hispanic adolescents. Conclusions: Brand preference among adolescents has been steadily concentrated among 3 brands. More attention may need to be focused on mentholated brands given the increase in Newport's market share. (Author).
Anmerkungen	PNG Publications, P.O. Box 4593, Star City, WV 26504-4593. Tel: 304-293-6988; Fax: 304-293-4693.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10