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Autor/inn/enMayer, Richard E.; Fennell, Sherry; Farmer, Lindsay; Campbell, Julie
TitelA Personalization Effect in Multimedia Learning: Students Learn Better When Words Are in Conversational Style Rather Than Formal Style
QuelleIn: Journal of Educational Psychology, 96 (2004) 2, S.389-395 (6 Seiten)Infoseite zur Zeitschrift
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0022-0663
SchlagwörterNarration; Epistemology; Multimedia Instruction; Language Styles; Discourse Modes; Retention (Psychology); Transfer of Training; Testing; Scores; Anatomy; Instructional Effectiveness
AbstractStudents received a personalized or nonpersonalized version of a narrated animation explaining how the human respiratory system works. The narration for the nonpersonalized version was in formal style, whereas the narration for the personalized version was in conversational style in which "the" was changed to "your" in 12 places. In 3 experiments, students who received the personalized version scored significantly higher on transfer tests but not on retention tests than did students who received the nonpersonalized version. The results are consistent with a cognitive theory of multimedia learning in which personalization causes students to actively process the incoming material. (Author).
AnmerkungenAmerican Psychological Association, 750 First Street, NE, Washington, DC 20002-4242. Tel: 800-374-2721 (Toll Free); Tel: 202-336-5510; TDD/TTY: 202-336-6123; Fax: 202-336-5502; e-mail: journals@apa.org.
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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