Literaturnachweis - Detailanzeige
Autor/inn/en | Hargie, Owen; Tourish, Dennis; Wilson, Noel |
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Titel | Communication Audits and the Effects of Increased Information: A Follow-up Study. |
Quelle | In: Journal of Business Communication, 39 (2002) 4, S.414-36 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0021-9436 |
Schlagwörter | Audits (Verification); Business Communication; Communication Research; Communication Strategies; Higher Education; Medical Care Evaluation |
Abstract | Considers how communication audits are typically presented as one-shot events, whose impact is not measured. Employs a follow-up audit to track the effects of an initial audit upon a major health care organization. Illustrates how the audit can play a useful role in an organization's communication strategy. (SG) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |