Literaturnachweis - Detailanzeige
Autor/in | Bickel, Kathy |
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Titel | Be an Alumni Relations Revolutionary. |
Quelle | In: Currents, 26 (2000) 6, S.44-49 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Alumni; Change Agents; Change Strategies; Guidelines; Higher Education; Program Development |
Abstract | Presents marketing guru Guy Kawasaki's seven rules for revolutionaries, and examples of alumni relations innovators who are implementing change with cutting-edge programs, services, and business practices. Rules include: "jump curves" (look for new paths); "break down barriers" (challenge roadblocks of ignorance and inertia); and "let a thousand flowers bloom" (encourage others to adopt and change your ideas). (DB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |