Literaturnachweis - Detailanzeige
Autor/inn/en | Walker, Bill; Lee, Joni |
---|---|
Titel | Involved Constituencies: Creating an External Support Network at a Metropolitan University. |
Quelle | In: Metropolitan Universities: An International Forum, 8 (1997) 2, S.57-68 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1047-8485 |
Schlagwörter | Leitfaden; Alumni; Case Studies; Government School Relationship; Higher Education; Policy Formation; Public Policy; Public Relations; Urban Universities |
Abstract | Argues that when viewed as resources, constituencies of metropolitan universities can be used to effectively communicate institutional quality and garner new support. Outlines steps that external relations professionals can take to create involved constituencies for the university. Notes effective use of alumni in legislative efforts and creation of constituencies around key issues at the University of Arkansas, Little Rock. (Author/MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |