Literaturnachweis - Detailanzeige
Autor/in | Kniffel, Leonard |
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Titel | Corporate Sponsorship: The New Direction in Fundraising. |
Quelle | In: American Libraries, 26 (1995) 10, S.1023-26 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0002-9769 |
Schlagwörter | Corporate Support; Fund Raising; Guidelines; Information Sources; Institutional Mission; Library Administration; Library Funding; Library Planning; Library Role; Marketing |
Abstract | Discusses corporate sponsorships as a new source of library funding. Highlights include maintaining the library mission, visible endorsement of organizations, use of written guidelines and contracts, and the traditional library role as a "bankable strength." A sidebar describes the Fund for America's Libraries, a source of information on library fundraising. (AEF) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |