Literaturnachweis - Detailanzeige
Autor/inn/en | Wunsch, Alan P.; Tomkovick, Chuck |
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Titel | Integrating Business Communication Skills into a Buyer-Behavior Course Project. |
Quelle | In: Business Communication Quarterly, 58 (1995) 1, S.16-19 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1080-5699 |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Business Communication; Higher Education; Marketing; Student Projects; Team Teaching |
Abstract | Discusses an undergraduate buyer-behavior course project targeted at improving students' business communication skills through a team-teaching project. Highlights the value of integrating written, oral, and electronic communications pedagogy with buyer-behavior course instruction. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |