Literaturnachweis - Detailanzeige
Autor/inn/en | Burns, John J.; Anderson, Daniel R. |
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Titel | Attentional Inertia and Recognition Memory in Adult Television Viewing. |
Quelle | In: Communication Research, 20 (1993) 6, S.777-99 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0093-6502 |
Schlagwörter | Adults; Higher Education; Recognition (Psychology); Television Research; Television Viewing |
Abstract | Finds that inertial engagement sustains looks across boundaries between programs and commercials; inertial engagement does not carry over from one look to the next; inertial engagement was associated with greater recognition memory for television content; and look length distributions are approximately lognormal, and hazard functions are nonmonotonic with a peak at about one second. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |