Literaturnachweis - Detailanzeige
Autor/inn/en | Geiger, Seth; Reeves, Byron |
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Titel | The Effects of Scene Changes and Semantic Relatedness on Attention to Television. |
Quelle | In: Communication Research, 20 (1993) 2, S.155-75 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0093-6502 |
Schlagwörter | Attention Span; Audience Response; Higher Education; Mass Media Effects; Shift Studies; Television Research; Television Viewing |
Abstract | Tests the proposition that message structure (cuts) affects attention to television differently, depending on whether the cuts link related or unrelated content. Finds cuts in unrelated sequences require more attention than cuts in related sequences. (NH) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |