Literaturnachweis - Detailanzeige
Autor/inn/en | Showers, Linda S.; und weitere |
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Titel | Consumers' Use of Product Owner Manuals. |
Quelle | In: Advancing the Consumer Interest, 4 (1992) 1, S.22-28 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1044-7385 |
Schlagwörter | Consumer Education; Familiarity; Guides; Information Utilization; Merchandise Information |
Abstract | A survey of 1,200 midwesterners received 643 replies identifying factors affecting tendency to read and use product owner's manuals: (1) product familiarity and lack of time negatively affected use; (2) having a question or problem increased use; and (3) perceived value of information (i.e., redundant or obvious information) deterred use. (SK) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |