Literaturnachweis - Detailanzeige
Autor/inn/en | Kaufman, Roger; und weitere |
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Titel | Extending Performance Technology to Improve Strategic Market Planning. |
Quelle | In: Performance and Instruction, 31 (1992) 2, S.38-43 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0884-1985 |
Schlagwörter | Stellungnahme; Marketing; Models; Organizational Objectives |
Abstract | Describes how performance technology can be applied to the area of strategic market planning. Strategic planning is defined; the reactive and proactive modes of mega-level planning are explained; implications for strategic market planning are suggested; and a new model for applying strategic planning to marketing is presented. (13 references) (LRW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |