Literaturnachweis - Detailanzeige
Autor/in | Schiappa, Edward |
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Titel | The Rhetoric of Nukespeak. |
Quelle | In: Communication Monographs, 56 (1989) 3, S.251-72 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Attitude Change; Communication Research; Discourse Analysis; Language Usage; Metaphors; Nuclear Warfare; Public Opinion; Rhetorical Criticism; Speech Communication |
Abstract | Examines "nukespeak," the use of metaphor, euphemism, technical jargon, and acronyms to portray nuclear concepts in a neutral or positive way. Identifies two nukespeak strategies: domestication and bureaucratization. Uses two cases of nukespeak strategy by Ronald Reagan to illustrate the implications of nukespeak for the audience. (MM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |