Literaturnachweis - Detailanzeige
Autor/in | Abelman, Robert |
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Titel | "PTL Club" Viewer Uses and Gratifications. |
Quelle | In: Communication Quarterly, 37 (1989) 1, S.54-66 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Audience Analysis; Communication Research; Mass Media Use; Motivation; Multivariate Analysis; Television Research; Television Viewing; Use Studies |
Abstract | Examines patterns of television viewing and viewing motivations for the "PTL Club" in light of the recent PTL scandal. Extracts the ritualized user and a modified version (curious consumer) of the instrumental user only. Discusses implications for the future of religious television. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |