Literaturnachweis - Detailanzeige
Autor/in | Stipp, Horst H. |
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Titel | What Is a Working Woman? |
Quelle | In: American Demographics, 10 (1988) 7, S.24-27 |
Beigaben | grafische Darstellungen; Tabellen |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Quantitative Daten; Stellungnahme; Employed Women; Employment Patterns; Labor Force |
Abstract | Any audience of women contains a much higher percentage of those who consider themselves to be working women than the statistics indicate. Marketers who adhere to simplistic definitions of working women risk making mistakes in the placement of their ads and in the images of women in their messages. (JOW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |