Literaturnachweis - Detailanzeige
Autor/in | Kehl, D. G. |
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Titel | How to Read an Ad: Learning to Read between the Lies. |
Quelle | In: English Journal, 72 (1983) 6, S.32-38 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Critical Reading; Elementary Secondary Education; Higher Education; Mass Media Effects; Propaganda; Public Opinion; Visual Literacy |
Abstract | Analyzes the persuasive techniques of advertisements and suggests strategies to promote students' critical reading of these ads. (MM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |