Literaturnachweis - Detailanzeige
Autor/inn/en | Hale, Claudia L.; Warnemunde, Dennis E. |
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Titel | Recruiting Communication Majors: Tools Used by Selected College and University Departments of Communication. |
Quelle | In: Association for Communication Administration Bulletin, (1983) 45, S.70-74 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Departments; Educational Research; Enrollment; Higher Education; Marketing; School Surveys; Speech Communication; Student Recruitment |
Abstract | Conducted a survey to find out (1) whether speech communication departments assume an active role in student recruitment and (2) what marketing techniques are employed. Found an increase in student enrollment due to student interest in media programs, not department marketing techniques. (PD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |