Literaturnachweis - Detailanzeige
Autor/inn/en | McLeod, Jack M.; und weitere |
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Titel | Issues and Images: The Influence of Media Reliance in Voting Decisions. |
Quelle | In: Communication Research--An International Quarterly, 10 (1983) 1, S.37-58 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Adults; Mass Media Effects; Media Research; News Media; Newspapers; Political Issues; Television; Voting |
Abstract | Found considerable support for the hypothesis that voters who rely on television use candidates' image characteristics to make their voting choices more than do voters who rely on newspapers. Found little support for the second hypothesis that candidates' stands on issues will play a stronger role among voters who rely on newspapers. (PD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |