Literaturnachweis - Detailanzeige
Autor/in | Perkins, Donald R. |
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Titel | Getting Gifts Together: Alumni Media Experts Boost Capital Campaign. |
Quelle | In: CASE Currents, 7 (1981) 6, S.19-23 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Alumni; Editorials; Fund Raising; Higher Education; Interviews; Mass Media; News Media; Newspapers; Private Financial Support; Public Relations; Television |
Abstract | Alumni media experts were asked to donate their time and talents to the Wittenberg fund raising campaign. A Communications Advisory Committee was formed and a comprehensive public relations plan was proposed to penetrate media in selected areas. Some committee suggestions included faculty interviews, editorial support, public service time. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |