Oh Baby! A Content Analysis of Contraception Pins on Pinterest

Autor/inn/en	Kohler, Tessa; Guidry, Jeanine P. D.; Perrin, Paul; Laestadius, Linnea
Titel	Oh Baby! A Content Analysis of Contraception Pins on Pinterest
Quelle	In: Health Education & Behavior, 50 (2023) 6, S.783-791 (9 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Guidry, Jeanine P. D.) ORCID (Laestadius, Linnea)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1090-1981
DOI	10.1177/10901981231152238
Schlagwörter	Content Analysis; Contraception; Social Media; Information Seeking; Health Services; Communication (Thought Transfer) + Suchen Sie Ihr Suchwort? Inhaltsanalyse; Empfängnisverhütung; Soziale Medien; Informationserschließung; Health service; Gesundheitsdienst; Gesundheitswesen; Communication; thought; Kommunikation; Gedanke
Abstract	Background: Social media platforms have become a popular source for health information despite concerns about the quality of content shared. We examined how oral contraceptive pills and intrauterine devices are framed on the platform Pinterest using the Health Belief Model (HBM), as well as how fertility awareness methods are portrayed as an alternative to hormonal contraception. Methods: We collected pins in February 2021 using searches for birth control, oral contraceptives, and intrauterine devices. After excluding paid ads and pins not relevant to contraceptive use, we conducted a content analysis of 404 pins using a coding framework grounded in the HBM. We carried out descriptive statistics for all variables in the final sample. Results: Following coding, we found that 54.7% of pins mentioned oral contraceptive pills, 41.58% mentioned intrauterine devices, and 11.63% mentioned fertility awareness methods. Fertility awareness pins had the highest percentage of benefits conveyed (70.21%), followed by intrauterine devices (44.05%), then oral contraceptive pills (38.91%). Pill pins had the highest percentage of barriers conveyed (52.94%) and fertility awareness had the least (25.53%). Side effects were the most mentioned barrier among pill (37.10%) and intrauterine device pins (23.21%). Very few pins were made by (2.48%) or originated with medical institutions (5.45%). Conclusions: Oral contraceptive pills are often negatively framed on Pinterest, whereas intrauterine devices and fertility awareness methods are more positively framed. This suggests a need for clear communication from clinicians regarding all contraceptive options and their relative merits and risks. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01