Literaturnachweis - Detailanzeige
| Autor/inn/en | Tang, Yingying; Ding, Huiling |
|---|---|
| Titel | Content Strategy and Intercultural Communication: Analysis of International Websites of Chinese Universities |
| Quelle | In: Journal of Technical Writing and Communication, 53 (2023) 4, S.356-381 (26 Seiten)
PDF als Volltext |
| Zusatzinformation | ORCID (Tang, Yingying) ORCID (Ding, Huiling) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0047-2816 |
| DOI | 10.1177/00472816231171982 |
| Schlagwörter | Foreign Countries; Web Sites; Intercultural Communication; Universities; Global Approach; Communication Strategies; Design; College Students; Student Attitudes; User Needs (Information); Content Analysis; Cultural Background; Values; China |
| Abstract | This study examines the content strategies of 12 Chinese universities' international websites. Going beyond the Hofstede--Hall model, we explore a novel mixed-method study using both content strategy analysis and user research to investigate intercultural web-based communication strategies. Our study identifies the impacts of Chinese cultural and socio-political values on web content and the mismatch between such values and the information needs of globally distributed prospective students. We conclude that universities' web content strategies should fully understand target audiences' needs. Designers benefit from doing stakeholder interviews and competitor analysis to provide relevant, accurate, and accessible information to users from different cultures. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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