Pull Factors in Choosing a Higher Education Study Abroad Destination after the Massive Global Immobility: A Re-Examination from Chinese Perspectives

Autor/inn/en	Guan, Lihang; Mok, Ka Ho Joshua; Yu, Baohua
Titel	Pull Factors in Choosing a Higher Education Study Abroad Destination after the Massive Global Immobility: A Re-Examination from Chinese Perspectives
Quelle	In: Cogent Education, 10 (2023) 1, Artikel 2199625 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Guan, Lihang) ORCID (Mok, Ka Ho Joshua) ORCID (Yu, Baohua)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
DOI	10.1080/2331186X.2023.2199625
Schlagwörter	Decision Making; Study Abroad; Student Attitudes; Marketing; College Choice; Student Mobility; Immigration; Overseas Employment; Asians; Foreign Students; College Students; Reputation; Costs; Institutional Characteristics; Parent Attitudes; International Education; Tuition; Comparative Education; Foreign Countries; China + Suchen Sie Ihr Suchwort? Decision-making; Entscheidungsfindung; Studies abroad; Auslandsstudium; Schülerverhalten; Studienortwahl; Student; Students; Mobility; Schüler; Schülerin; Studentin; Mobilität; Auslandstätigkeit; Asian; Asiat; Asiatin; Asiaten; Asiate; Collegestudent; Cost; Kosten; Elternverhalten; Internationale Erziehung; Unterweisung; Unterricht; Vergleichende Erziehungswissenschaft; Ausland
Abstract	Chinese international students compose the largest group of full-tuition-paying students globally and are important to hosting destinations both culturally and financially. However, the obstructed international mobility caused by COVID-19 has changed their international applications. As the world gradually resumes its previous mobility level, it is important to comprehend what pull factors can effectively attract students for marketing purposes. This quantitative research re-examines the established pull factors considered and valued by prospective Chinese international students and their parents and discovered that (1) a combination of five to six factors can be sufficient for Chinese students to decide on an overseas destination, (2) cost, global rankings, and Chinese employment prospects have become the most substantial factors in destination choices, (3) opportunities for immigration and overseas employment are no longer significant, and (4) students and parents view international education with different interpretations. The marketing implications are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01