Just Give Me an Example! Exploring Strategies for Building Public Understanding of Evaluation

Autor/in	Mason, Sarah
Titel	Just Give Me an Example! Exploring Strategies for Building Public Understanding of Evaluation
Quelle	In: American Journal of Evaluation, 44 (2023) 3, S.549-567 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Mason, Sarah)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-2140
DOI	10.1177/10982140211061018
Schlagwörter	Program Evaluation; Communication Strategies; Evaluators; Public Opinion + Suchen Sie Ihr Suchwort? Programme evaluation; Programmevaluation; Kommunikationsstrategie; Öffentliche Meinung
Abstract	Evaluators often lament that the general public does not understand what we do. Yet, there is limited empirical research on what the general public does know--and think--about program evaluation. This article seeks to expand our understanding in this domain by capturing views about evaluation from a demographically representative sample of the U.S population. This article also explores different strategies for describing program evaluation to the general public. Using an experimental design, it builds on previous research by Mason and Hunt, testing a set of hypotheses about how to enhance communication about evaluation. Findings suggest that public understanding of evaluation is indeed low, although two specific communication strategies--using well-known examples of social programs and including a why statement that describes the purpose of evaluation--can strengthen understanding among members of the public. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01