A Strategic Enrollment Management Framework: Perceptions of Senior and Program Managers at Three Hong Kong Universities

Autor/inn/en	Ng, Peggy M. L.; Galbraith, Craig
Titel	A Strategic Enrollment Management Framework: Perceptions of Senior and Program Managers at Three Hong Kong Universities
Quelle	In: International Journal of Leadership in Education, 26 (2023) 3, S.377-396 (20 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Ng, Peggy M. L.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1360-3124
DOI	10.1080/13603124.2020.1842504
Schlagwörter	Strategic Planning; Enrollment Management; Administrator Attitudes; College Administration; Foreign Countries; Educational Environment; Peer Influence; Teacher Influence; Career Development; Program Design; Teacher Effectiveness; Student Recruitment; School Holding Power; Hong Kong + Suchen Sie Ihr Suchwort? Strategy; Planning; Strategie; Planung; College administrators; Hochschulverwaltung; Ausland; Lernumgebung; Pädagogische Umwelt; Schulumwelt; Berufsentwicklung; Programme design; Programmaufbau; Programmplanung; Effectiveness of teaching; Instructional effectiveness; Lehrerleistung; Unterrichtserfolg; Hongkong
Abstract	This empirical study presents a thematic analysis of the Strategic Enrollment Management (SEM) framework from the perspectives of senior managers and program manager in Hong Kong. Data were collected from 25 in-depth interviews with self-financing institutions in Hong Kong. They were processed qualitatively through thematic analysis. The study has found uncovered attributes of (1) campus environment and facilities (2) peer and teacher influence (3) career opportunity (4) program design and (5) teacher quality and effectiveness in the enrollment stage of the SEM process from both senior and program management perspectives. A new insightful SEM framework has been developed. The results can be useful at the management level within Hong Kong's higher education institutions as they seek to improve their institutions' strategic and marketing plans by incorporating SEM as a means of increasing student enrollment and retention, enhancing institutional revenues. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01