A Foot in the Door: A Customizable Networking Project

Autor/inn/en	Black, Hulda G.; Milovic, Alex; Dingus, Rebecca
Titel	A Foot in the Door: A Customizable Networking Project
Quelle	In: Marketing Education Review, 33 (2023) 2, S.130-135 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2022.2159442
Schlagwörter	Social Networks; Student Projects; Marketing; Business Administration Education; Career Development; College Students; Active Learning; Student Attitudes + Suchen Sie Ihr Suchwort? Social network; Soziales Netzwerk; Schulprojekt; Berufsentwicklung; Collegestudent; Aktives Lernen; Schülerverhalten
Abstract	Marketing projects offer the opportunity to combine theory with practice. We propose a semester-long project that takes concepts learned in various marketing courses--prospecting, developing rapport, and building a personal network--and allows students to create a customizable networking strategy to benefit their career development. The project was tested across multiple modalities, in classes large and small, at two universities. Student feedback was quite positive, with students noting an increased level of confidence in networking while identifying tools they can use beyond the semester. Materials are provided for professors to implement this project in their class. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01