Literaturnachweis - Detailanzeige
| Autor/inn/en | Chivers, Charlotte-Anne; Bliss, Katie; de Boon, Auvikki; Lishman, Lydia; Schillings, Juliette; Smith, Rachel; Rose, David Christian |
|---|---|
| Titel | Videos and Podcasts for Delivering Agricultural Extension: Achieving Credibility, Relevance, Legitimacy and Accessibility |
| Quelle | In: Journal of Agricultural Education and Extension, 29 (2023) 2, S.173-197 (25 Seiten)
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| Zusatzinformation | ORCID (Chivers, Charlotte-Anne) ORCID (Bliss, Katie) ORCID (de Boon, Auvikki) ORCID (Rose, David Christian) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1389-224X |
| DOI | 10.1080/1389224X.2021.1997771 |
| Schlagwörter | Video Technology; Audio Equipment; Extension Education; Agricultural Education; Credibility; Relevance (Education); Access to Education; Agricultural Occupations; Instructional Effectiveness; Foreign Countries; United Kingdom (England) |
| Abstract | Purpose: To explore the perceived credibility, relevance, legitimacy and accessibility of videos and podcasts in farm extension. Methods: A two-phase mixed methods approach consisting of a pre-COVID online survey of farmers (n = 221), farmer telephone interviews (n = 60) and in-person focus groups of farmers (n = 4) followed by an analysis of how viewers interact with Agricology videos and podcasts, a further online survey (n = 141) and online farmer focus groups (n = 4) during the COVID-19 pandemic. Findings: If they are to be perceived as effective extension methods, videos should be short, concise, practical, advert-free and visualise how to implement a practice. Podcasts can be longer, more detailed, and allow multitasking. Both should use farmer-friendly language, be easily accessible, high quality, non-biased, and be created by someone whom farmers respect. Practical implications: Helps policy-makers and extensionists understand the potential of videos and podcasts and the trade-offs in using them with other forms of extension. The findings are also of use to global advisory services seeking to offer hybridised advice as a result of the ongoing COVID pandemic. Theoretical implications: Elucidates the trade-offs of using videos and podcasts when face-to-face extension is not possible and develops the CRELE framework. Originality: Discusses the role of podcasts in farm extension and re-evaluates the role of videos when face-to-face extension is impossible. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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