Purchasing Products with Sustainable Palm Oil: Designing and Evaluating an Online Intervention for Australian Consumers

Autor/inn/en	Sundaraja, Cassandra Shruti; Hine, Donald W.; Thorsteinsson, Einar B.; Lykins, Amy D.
Titel	Purchasing Products with Sustainable Palm Oil: Designing and Evaluating an Online Intervention for Australian Consumers
Quelle	In: Australian Journal of Environmental Education, 39 (2023) 2, S.213-230 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Sundaraja, Cassandra Shruti) ORCID (Hine, Donald W.) ORCID (Thorsteinsson, Einar B.) ORCID (Lykins, Amy D.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0814-0626
DOI	10.1017/aee.2022.27
Schlagwörter	Consumer Education; Purchasing; Adults; Foreign Countries; Consciousness Raising; Web Sites; Food; Video Technology; Media Literacy; Program Effectiveness; Knowledge Level; Intention; Behavior Change; Sustainable Development; Australia + Suchen Sie Ihr Suchwort? Konsumerziehung; Beschaffungswesen; Kauf; Ausland; Bewusstseinsbildung; Web-Design; Lebensmittel; Media skills; Medie competence; Medienkompetenz; Wissensbasis; Nachhaltige Entwicklung; Australien
Abstract	Widespread tropical deforestation and biodiversity loss in Southeast Asia due to the oil palm industry can be addressed by encouraging consumers to purchase sustainable palm oil (SPO). An online experiment was conducted to assess whether addressing barriers relating to education, motivation and product availability would increase purchasing of SPO. Australian adults (n = 628) were randomly assigned to either: (1) a newly developed interactive educational website on palm oil and SPO; (2) an existing educational video on SPO; or (3) an interactive website on differentiating between real and fake news (an attentional control condition). All participants completed pre-intervention and immediate post-intervention measures. Most participants (n = 403) completed follow-up measures two weeks later. Multivariate analysis revealed that the interactive website and educational video increased both knowledge and the intention to purchase SPO (compared to the attentional control), but neither significantly impacted follow-up self-reported SPO purchasing behaviour. Low perceived product availability might help explain the intention-behaviour gap. Our results suggest that, in addition to increasing consumer knowledge and motivation, promoting sustainable consumption requires creating opportunities for people to engage in the desired behaviour. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01