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| Autor/in | van der Rijt, Pernill Gerdien Antoinette |
|---|---|
| Titel | Framing in International Student Recruitment: A Cross-Country Comparison of the Online Corporate Identity of Universities |
| Quelle | In: Journal of Studies in International Education, 27 (2023) 2, S.198-218 (21 Seiten)Infoseite zur Zeitschrift
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| Zusatzinformation | ORCID (van der Rijt, Pernill Gerdien Antoinette) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1028-3153 |
| DOI | 10.1177/10283153211042087 |
| Schlagwörter | Foreign Students; Student Recruitment; Identification (Psychology); Commercialization; Higher Education; Web Sites; Social Networks; Communication Strategies; Content Analysis; Foreign Countries; Global Approach; Hong Kong; Austria; Singapore; Australia; United Kingdom; Switzerland; New Zealand; Netherlands; Norway; Denmark; Belgium; France |
| Abstract | The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international students. In this study, the online corporate identity of top universities in 12 countries is compared by semantic network analyses. This cross-country comparison demonstrates that universities in different countries create a distinctive online corporate identity by using different (combinations of) frames within four identified themes: internal characteristics, student resources, external position and affairs, and corporate citizenship. These insights are useful in the development of communication strategies by universities and national governments. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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