Literaturnachweis - Detailanzeige
| Autor/inn/en | Koul, Surabhi; Jasrotia, Sahil Singh |
|---|---|
| Titel | Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students |
| Quelle | In: Journal of Education, 203 (2023) 2, S.381-389 (9 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Zusatzinformation | ORCID (Jasrotia, Sahil Singh) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0022-0574 |
| DOI | 10.1177/00220574211038691 |
| Schlagwörter | Role Playing; Experiential Learning; Learning Activities; Marketing; Business Administration Education; College Students; Decision Making |
| Abstract | Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of "consumer decision-making." The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and engaging platform for faculties that can help stimulate learning. With the blend of real-time situations, role-play can serve as a useful tool to fulfill the marketing course's many learning objectives. Instructors can further use the activity set up in the study on marketing courses in teaching consumer behavior. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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