Measuring Research Productivity of Marketing Scholars and Marketing Departments

Autor/inn/en	Paul, Pallab; Mukhopadhyay, Kausiki
Titel	Measuring Research Productivity of Marketing Scholars and Marketing Departments
Quelle	In: Marketing Education Review, 32 (2022) 4, S.357-367 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Paul, Pallab)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2021.2024077
Schlagwörter	Productivity; College Faculty; Faculty Publishing; Marketing; Research; Departments; Periodicals; Authors; Institutional Characteristics; Scores + Suchen Sie Ihr Suchwort? Produktivität; Fakultät; Forschung; Department; Abteilung; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Author; Autor; Autorin
Abstract	This article studies the research productivity of scholars and institutional departments in the field of marketing, by examining data of published articles in four premier marketing journals ("Journal of Consumer Research," "Journal of Marketing," "Journal of Marketing Research and Marketing Science") from 2010 to 2019. Two different metrics are used to evaluate scholar productivity: the total count of publications and a fractional publication score which considers the number of authors in an article. Using these same metrics, research productivity of higher institution marketing departments around the world is also measured. Adapting the methodology used in previous studies, we provide a snapshot of today's most productive marketing scholars and marketing departments. Our findings may help academics with major professional decisions like admission choices in a doctoral program, Ph.D. advisor selection, career choices, job placement, promotion, potential collaboration ideas and mobility issues. Interestingly, we find the size of marketing faculty in our top schools has only a moderate effect on their research productivity. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01