Reframing Recruitment as Marketing: Building Connections with Prospective High School Music Students, Families, and Administrators

Autor/in	Marra, Christopher M.
Titel	Reframing Recruitment as Marketing: Building Connections with Prospective High School Music Students, Families, and Administrators
Quelle	In: Music Educators Journal, 109 (2022) 1, S.29-36 (8 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Marra, Christopher M.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0027-4321
DOI	10.1177/00274321221112415
Schlagwörter	Marketing; Student Recruitment; Music Education; Music Teachers; Holistic Approach; Enrollment Trends; Persistence; Middle School Students; High School Students; Student Attitudes; Parent Attitudes; Developmental Stages; Social Media; Parent Role; Administrator Role; Letters (Correspondence); Music Activities + Suchen Sie Ihr Suchwort? Musikerziehung; Music; Teacher; Teachers; Musiklehrer; Holistischer Ansatz; Ausdauer; Middle school; Middle schools; Student; Students; Mittelschule; Mittelstufenschule; Schüler; Schülerin; High school; High schools; Oberschule; Studentin; Schülerverhalten; Elternverhalten; Soziale Medien; Parental role; Elternrolle; Brief; Musikalische Aktion
Abstract	The transition from middle school to high school can be a particularly challenging time for music program retention. However, when music teachers view this process through the lens of marketing, it may be possible to develop a more holistic and comprehensive approach toward student enrollment. Marketing strategies related to perception, targeting, salience, and the "rule of seven" are all adaptable to music program membership efforts. These tools can help music teachers more effectively tailor messages and attract prospective students. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01