Teaching Bayesian and Markov Methods in Business Analytics Curricula: An Integrated Approach

Autor/inn/en	Johnson, Marina E.; Misra, Ram; Berenson, Mark
Titel	Teaching Bayesian and Markov Methods in Business Analytics Curricula: An Integrated Approach
Quelle	In: Decision Sciences Journal of Innovative Education, 20 (2022) 1, S.17-28 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Johnson, Marina E.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1540-4595
DOI	10.1111/dsji.12249
Schlagwörter	Leitfaden; Unterricht; Lehrer; Bayesian Statistics; Programming Languages; Artificial Intelligence; Data Analysis; Statistics Education; Business Administration Education; Markov Processes; Computer Software; Learning Processes; Teaching Methods; Graduate Students; Undergraduate Students; Course Descriptions + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Künstliche Intelligenz; Auswertung; Markowscher Prozess; Learning process; Lernprozess; Teaching method; Lehrmethode; Unterrichtsmethode; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Kursstrukturplan
Abstract	In the era of artificial intelligence (AI), big data (BD), and digital transformation (DT), analytics students should gain the ability to solve business problems by integrating various methods. This teaching brief illustrates how two such methods--Bayesian analysis and Markov chains--can be combined to enhance student learning using the Analytics Project Life Cycle Management (APLCM) approach and a case study involving qualitative forecasting. The theoretical frameworks for combining Bayesian and Markov methods are developed, and a forecasting solution is implemented in both MS Excel and Python. Based on an assessment of student learning, applying this pedagogical approach helps students better use these disjoint methods and appreciate the value of integrating them. Although this teaching brief is designed and most appropriate for graduate students with previous BA courses, it can also be used in upper-level courses within an undergraduate BA curriculum. Finally, this teaching brief provides the instructors wishing to use this pedagogical approach in their appropriate courses with the necessary resources (i.e., case study, in-class example, and the MS Excel and Python templates). (As Provided).
Anmerkungen	Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01