The Sandwich Model Workshop -- An Innovative Integrated Teaching Approach for Theory and Practice-Based Knowledge in Marketing

Autor/in	Billore, Soniya
Titel	The Sandwich Model Workshop -- An Innovative Integrated Teaching Approach for Theory and Practice-Based Knowledge in Marketing
Quelle	In: Marketing Education Review, 31 (2021) 2, S.99-110 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Billore, Soniya)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2021.1875848
Schlagwörter	Instructional Innovation; Theory Practice Relationship; Marketing; Business Administration Education; Workshops; Graduate Students; Foreign Countries; Experiential Learning; School Business Relationship; Sweden + Suchen Sie Ihr Suchwort? Educational Innovation; Bildungsinnovation; Theorie-Praxis-Beziehung; Lernwerkstatt; Schulung; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Ausland; Experiental learning; Erfahrungsorientiertes Lernen; Schweden
Abstract	This paper presents the Sandwich model workshop, a novel approach that strengthens the integrated pedagogy of theory and practice. Designed to provide academic and industry knowledge in an experiential and layered manner, the workshop is an effort to mitigate previously experienced challenges where simultaneous exposure to theory and practice was not possible. The workshop is based on a cooperation and consensus-driven effort between teachers of the 2-year master's programme in Innovation in a Swedish university and local company partners. The prominent output is that students have an improved opportunity to reflect on the interplay between theory and practice and realize overlapping areas and underlying gaps. This experiential learning also brings teachers closer to industrial perspectives and corporate partners to theory-based perspectives and possibly future employees. The Sandwich model workshop contributes to the ongoing research on creating novel and innovative tools for bridging the gap between education and industry, a highlighted challenge in higher education. The main contribution of the paper is the template of the Sandwich model that educators can use to complement their efforts for enhancing the impact of experiential learning for students at higher education institutions. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01