Turning Marketing Classrooms and a Student Organization into an Engine of Economic Empowerment

Autor/inn/en	Raska, David; Weisenbach Keller, Eileen
Titel	Turning Marketing Classrooms and a Student Organization into an Engine of Economic Empowerment
Quelle	In: Marketing Education Review, 31 (2021) 2, S.175-182 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2021.1901234
Schlagwörter	Marketing; Teaching Methods; Career Choice; Job Skills; Required Courses; Student Projects; Active Learning; Clubs; Experiential Learning; Attitude Change; Teacher Attitudes; Student Attitudes; Career Development; College Faculty; Undergraduate Students; Volunteers; Work Experience; Economic Development; Career Readiness; Business Administration Education + Suchen Sie Ihr Suchwort? Teaching method; Lehrmethode; Unterrichtsmethode; Produktive Fertigkeit; Pflichtkurs; Schulprojekt; Aktives Lernen; Club; Klub; Experiental learning; Erfahrungsorientiertes Lernen; Attitudinal change; Einstellungsänderung; Lehrerverhalten; Schülerverhalten; Berufsentwicklung; Fakultät; Freiwilliger; Employment experience; Job experience; Occupational experience; Berufserfahrung; Wirtschaftsentwicklung
Abstract	To assist marketing students during their college experience we developed, over the course of 10 years, an innovative approach to teaching that connects classroom education, career finding, and job-skill development. We linked two required courses, one student organization, and many companies together to create the Underground Agency. The Agency is made up of project-based work in two courses. Select students from these courses then work on projects for external clients organized through the marketing club, where student volunteers finish projects under the supervision of client/company volunteers. What makes this approach unique relative to existing methods of experiential learning is the fundamental shift in students' and instructors' mindsets: the classroom is transformed into a career-related job setting complete with onboarding, training, and recruitment. Student and client impact are significant as measured by the Gallup Big Six, NACE Work Competencies, and Career Management Skills. Faculty who embraces experiential learning will find this to be the next step in advancing their impact on students, employers, and curriculum. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01